A techie at heart, Lisa Briggs has provided public relations and marketing communications services to industry-leading high tech companies since 1995. Her positive attitude, attention to detail, and in-the-trenches approach to PR has endeared her to clients and journalists worldwide. Further, Lisa’s ability to translate jargon-rich technical material into easy-to-understand messages has enabled her to take on a variety of projects across the industry.
Lisa began her career at The Benjamin Group (now Weber Shandwick) where she worked on a number of accounts including Rockwell Semiconductor Systems (now Conexant), Toshiba’s Network Products Division, AST Computer, and Viking Components. While there Lisa honed her media relations skills securing placements for her clients’ products in both business and trade publications. Further responsibilities included strategic planning, press release writing, press tour management and trade show support.
In 1998, Lisa joined the internal communications team at Rockwell Semiconductor Systems prior to its spin-off of Conexant Systems, Inc. During her tenure with Conexant and its family of companies, she ran a multitude of media relations, marketing communications and internal communications programs in support of the company’s wireless, broadband and networking product lines. Lisa also served as the company spokesperson for quarterly earnings announcements, reductions in force, and crisis situations. When Conexant spun-off its networking division to form Mindspeed Technologies Inc., Lisa played an integral role in the initial launch of the new company.
Later when Conexant spun-off its wireless business to form Skyworks Solutions Inc. in 2002, Lisa was asked to join the Skyworks team as the lead PR executive and was responsible for the company’s inaugural day on Nasdaq, CEO media tour (print and broadcast), and financial analyst briefing day. While at Skyworks, Lisa managed an internal and external staff of communications professionals, successfully executing both corporate and product development messages. Further, Lisa was responsible for the company’s internal communications programs, hosting quarterly employee meetings; as well as producing and disseminating the company’s annual report. Working closely with executive suite officers, Lisa established a reputation for straightforwardness and an ability to produce under pressure.
Turning her sights on the non-profit sector, in 2004 Lisa became the director of communications at the University of California, Irvine’s Henry Samueli School of Engineering. While there, Lisa directed and executed all communications programs for the engineering school, successfully improving the School’s image through a combination of media outreach, collateral development and special events. In addition, Lisa directed the School’s annual three-day technology symposium which included event planning, collateral development, speaker coordination, and media relations. Further, she overhauled the School’s outdated website with a fresh, easy-to-navigate design.
Most recently, Lisa has lent her expertise as an independent public relations consultant servicing high-tech companies looking to strengthen their account teams.
Lisa holds a bachelor’s degree in communication from California State Polytechnic University, Pomona